Policy of Neutrality and the United States of America

In 1792, the European struggle began which started when the French Revolution concluded with the Napoleonic Wars. During the same year, the American government first noticed that a state of war subsisted when Thomas Jefferson, then the American Secretary of State, received a message from the French Minister at Philadelphia. In reply to the notification, Jefferson assured that the United States will remain forthcoming to France â€Å"and render all those good offices which shall be consistent with the duties of a neutral nation.†(Hyneman) During that time, President Washington was art Mount Vernon, this statement from the Secretary of State seemed to be the only direct acknowledgement by the government; thus, the United States was placed in an arrangement of a neutral state. Alongside the implementation of the policy, there were various acts and bills that were made and ratified to effectively compromise with the current state of the nation. Amongst the bill, acts, treaties that were made during that time were the Non-Intercourse Act, Macon’s Bill No.2, Pickney’s Treaty, Treaty of 1778 and the Convention of 1800 (Brodeur). For most of the treaties and acts that were made, it became ineffective and unimportant for most of its existence. The Neutrality Policy fulfilled the idealistic objectives of the nation but it did not fulfill the realistic objectives of the country. The United States did not want to partake in the European War and they were successful in doing so by agreeing with France; however, the acts and bills that were signed to further protect themselves from war caused them futile or even more losses. Works Cited: Brodeur, Paul. â€Å"Restitution: The Land Claims of the Mashpee, Passamaquoddy, and Penobscot Indians of New England.† American ndian Quarterly 12.4 (1988): 337-39 pp. MArch 2, 2008 . Hyneman, Charles S. â€Å"Neutrality During the European Wars of 1792-1815: America's Understanding of Her Obligations † The American Journal of Internationla Law 24.2 (1930): 279-309 pp. March 2, 2008 .      

Key Software Applications Essay

1. Identify the key software applications used by The Tea collection. †¢website for shopping online †¢design software †¢Geo-mapping to see where the market is not over saturated with children’s clothing †¢A back end tool for retailers to be place orders over the internet †¢Software that was created for the company is a tool bag in for retailers to make it easier for the ordering processing for the internet users. 2. How does the Geo-mapping software help the company grow? Explain how sales reps use the results of the Geo-mapping system. The Tea Collection plays a role for ensuring their survival and to promote competitive advantage. The customer service has been well improved and It helps the organization to prepare themselves so that they can work up to a level which will allow them to be on top, at the same time it shows how the markets that they have already targeted are operating. It uses the software to be able to sell their products online across the country. 3. What is the main technology challenge identified in the video? How would you suggest this challenge should be addressed? The main technology challenge identified in this video is the integration of the different computer systems, would suggest addressing this dispute by investing money in in-house training of the people working on integrating these systems. So that everyone in the company has the same knowledge consequently it will be easier to work together Moreover, on communication specialized employees whose task is the communication between the people working with those computer systems could enhance the working atmosphere as well as lower the time needed. It could be suggested to invest more money in technologies and also in research to figure out a better integration of the computer systems. This would result in less dependency on people and therefore. 4. Do you believe this company can continue to grow rapidly with the existing software and hardware they have demonstrated in this video? Why or why not? With the existing software that is available to them, the company has potential to grow. The Tea Company was able to expand its market due to the use of computer integrated systems. In an effort to expand the budding company they began using geographical mapping software to assist with sales,  and with collecting data for potential new markets. According to the information provided and considering the development of information technologies, the smaller companies like The Tea Collection could expand and grow rapidly. Their business would not be realizable and successful without technology; helps solve the problem by identifying the existing business processes, beginning with the complaint intake process and ending with the resolution of Market sales, and provided an overall of the existing CRM system based on the needs

Taxation Tutorial 2011/12

CC3155 Taxation Tutorial 1 (2009/10 Semester 1) Suggested Answers to Tutorial Questions (Lecture 1) Overview of the Hong Kong Tax System and Administration A) Quiz 1. 2. 3. 4. 5. 6. 7. 8. F T T T F T E The chargeable person a) Salaries tax: person who has income from employment, office or pension deriving from HK, b) Property tax: owner of land/buildings in HK, and c) Profits tax: person who carries on a trade, profession or business in HK. 9. April 1st, March 31st, April 1st 2008, March 31st 2009. 0. (a & b) 2007/08; (c & d) 2008/09. B) Essay Questions 1. The characteristics (features) of Hong Kong tax system are: †¢ Territorial Source Concept †¢ Schedular tax system †¢ Direct assessment †¢ Limitation to the standard rate †¢ Low tax rates †¢ No capital gains tax †¢ No tax on dividend income 2. The following bodies are involved in the administration of income taxes in Hong Kong: †¢ Inland Revenue Department (IRD) †¢ Board of Inland Revenue (BIR) †¢ Board of Review (BoR) 3.The source of Hong Kong tax law comprises: †¢ Statute law †¢ Case law 1 CC3155 Taxation ______________ 4. Tutorial Answer 1 (2008/09 Semester 1) Composition BIR: consists the Financial Secretary and 4 other members, appointed by the Chief Executive. The CIR is one of the members and a DCIR is the secretary of the BIR. BoR: consists of a chairman and a number of deputy chairman and not more than 150 other members, all of whom are appointed by the Chief Executive (s65). Functions BIR: To make rules called Inland Revenue Rules (IRR) †¢ To specify the forms (e. g. composite tax return) which are necessary for carrying out the provisions of the IRO †¢ To prescribe the procedure to be followed when appealing to the BoR with effect from Jun13,1997 BoR: †¢ To hear taxpayers’ appeals against the CIR’s or DCIR’s determination, s82A additional tax and penalty †¢ To approve CIR’s application for the taxpayer to file a statement of assets and liabilities under s51A(1). 2

Promoting of Cigarette Smoking Essay Example | Topics and Well Written Essays - 1250 words

Promoting of Cigarette Smoking - Essay Example Three approaches can be utilized to help explain the severity of the sociological aspects of smoking cigarettes. This theory analysis acts at the micro-sociological level. It aims to identify small scale (interpersonal) patterns of social interaction. Usually people use symbols to create social life to make sense and attach meanings to what they do. Interaction is usually analyzed at a face-to-face communication. [4] Considering the smoking problem, it can be said that analyzing the individual aspect of smokers is the best possible starting point. "Cigarettes have been socially engineered to become potent symbols" [5]. Children start smoking early in their teen lives to be perceived as 'cool'. A smoker is considered to be a part of the 'gang'. This may not necessarily be a true perception. Smoking is usually considered a characteristic attached to a 'bad guy'. Formal business like meetings strongly discourages smoking. Public places and business areas in many countries are banned smoking areas. People usually like to keep their proximity with a person smelling of nicotine breath and bellowing hazardous smoke [3]. Smoking doesn't always start at an early age. ... Falling into this trap leads a person into cigarette addiction which is an extremely hard habit to break [3]. This symbolic interaction theory tells us about the problems people face in the company of smokers like peer pressure. It also tells us how smokers feel as sometimes they are not accepted in the society. Functional Analysis A functional analysis focuses more on the large scale macro-sociological patterns of the society as a whole. It helps identify the relationships among the parts of a society and analyzes the functional and dysfunctional impacts on the society. [4] Generally smoking is considered a 'social evil' where people who smoke are separated from the people who smoke. This segmentation has a variety of effects on the society, major being the society's fragmentation. Smokers contribute negatively to the society as they are one of the factors that lead to a society's non-cohesiveness. It creates two segments of the society; smoking and non-smoking. The smoking segment appreciates the smokers and even lauds them. This part of the society opts for public smoking and businesses owned by this part of the society have lax rules of smoking, while the non-smoking strata are strongly against smoking in public areas. Even though smoking has segmented the society, chugging in nicotine is considered a health hazard by all. Cancer, breathing problems along with other diseases are recognized as smoking related issues [3]. For this reason, the society as a whole functions to resolve the looming health problems related to active and passive smoking. Awareness programs, health warnings on cigarette packs and anti-smoking laws and creating smoking free zones are some of the procedures societies in the world

Social Change Case Study Example | Topics and Well Written Essays - 750 words

Social Change - Case Study Example Chase Bank Miami Beach Branch is faced with a problem of credit management. This is the problem of collecting and controlling of payments from firms customers. Many of the loans and credit facilities advanced by the bank to its clients were defaulted. This is due to weak policies that govern the provisions of credit and loan facilities to clients. Customers take advantage of these weak structures within the credit and risk management department to default their payments. The function of credit management within a bank institution or company is very crucial. If control credit policies are well adhered to by the firm, strong revenues improve and reduce the financial risks. A credit manager is tasked to oversee credit management. He is the personnel employed by a banking institution to manage the department of credit and make decisions on issues such as acceptable risks to be considered and credit limits to be given to particular clients. The scope of credit management in a financial institution includes the following. In carrying out the above functions, a credit management department in Chase bank has come across come several challenges that need to be addressed. In regards to control of doubtful debt, the bank has had a problem in preventing the customers from defaulting their payments. This has the amounts of doubtful and bad debts significantly. This has had an adverse effect on the bank financial stability. In setting the credit floors and ceiling for the different clients, the bank has encountered several challenges. Most customers have been observed only to have active accounts just before and during the period they are advancing a loan facility. Once a loan has been advanced to them; their accounts become dormant. This has caused difficulties in setting the credit limits as most customers are not deemed to be reliable. Adherence to bank policies with regards to credit management has also posed a challenge to credit and risk management

There is no place in a modern constitution for prerogative powers Essay

There is no place in a modern constitution for prerogative powers. They have received no democratic seal of approval, Their amenability to judicial review is - Essay Example In other words, the Constitution does not operate usually in abnormal times, and both the existence of a "wartime" constitution and the potential for "constitutional dictatorship" follow from that relevant fact. In spite of sporadic rhetoric, in contrast to statutes and decisions, very little has really changed in two centuries from the way presidents have invariably acted during a dire emergency. In answering Lincoln's question, raised in 1861, constitutional democracy can be very strong to keep up its own existence without undermining the liberties of the people it has been formed to protect. But the nation's political leadership must be so liable and at the same time be willing to stick to constitutional constraints. Saying that, let me now spell out the content and issues that follow for discussion: 1) the president must possess emergency powers capable of operating in abnormal times; 2) prerogative powers innately belong to the president in his capacity as political head of the nation and definitive guardian of the Constitution; 3) the Bush administration is making many of the same mistakes in its war on terror as the Johnson and Nixon administrations made with regard to the earlier Vietnam misadventure; 4) Congress, while salvaging its capacity to work out real legislative supervision over the presidential use of war powers in 1973-76, finds itself reluctant or unable to say no to the President since September 11, 2001; 5) legislation enacted since the terrorist attack in New York and anywhere else has engorged not only the President's ability to take the nation into war but has revolutionized the whole concept of separation of powers/checks and balances; and 6) emergency/prerogative power mu st be used in a terrible emergency only, and when the initial emergency situation comes to an end so should the unregulated use of outstanding presidential power. In Federalist No. 23, Alexander Hamilton, writing about the idea of crisis government and the need for indeterminate power in the national government, announced that the war powers "should exist without restraint, because it is impossible to anticipate or define the degree and variety of national emergencies, and the correspondent extent and variety of the means which may be indispensable to please them." (4) The period of civil war permanently transformed our understanding of the war powers. Lincoln's imaginative combining of the commander-in-chief, take care, and executive power clauses into a notion of presidential war power independent of legislative authority--where ends justified means--laid to rest the earlier, limited meaning of commander-in-chief. Lincoln's assertion of this independent, virtually unlimited war power, held together by Locke's "prerogative" theory, (5) was legitimized and sanctioned by the Supreme Court within two years. (6) This transformation set the stage for the modern presidential office, applied the notion of constitutional dictatorship in the United States, and began the development of the "wartime" constitution. Earlier in the development of the Republic, generally that period from Abraham Lincoln to Franklin Roosevelt, presidents would act illegally and then depend upon Congress to ratify their actions after the

Should English be the Global Language Essay Example | Topics and Well Written Essays - 1000 words

Should English be the Global Language - Essay Example The author has rightly presented that language plays a key role in effective communication. Language is the key component, which makes messages understandable for the people involved in the process of communication. Here, a point that must be considered is that for communication, such language should be selected which should be easily understood by all people. For example, if there is more than one person from different cultures and societies participating in the process of communication, they must talk in a language with which all people should be familiar because communication can be productive or result-oriented only if all people understand the messages easily. Use of a global language plays a very important role in such cases. A global language is one, which is easily understood by every person regardless of his/her cultural or social background. If we study different languages that are spoken in different parts of the world, we come to know that English is the language, which h as the largest spoken rate. â€Å"English is a global language that allows many diverse peoples around the world to communicate when they don't speak, read, write, or understand one another's language†. All other international languages, such as French, German, Spanish, or Chinese language has less spoken rate than English has. People from different cultures not only understand English but also they can speak good English. The reason is that English is a well-known language, which is used in medical, business, and scientific communication all over the world. Most of the well-known scholars and researchers prefer to do their scientific and medical researches in English language because of its high understandability and spoken rate. In case of negotiations between the parties from different countries, English is used as the communication language in most cases. The reason is that English has already become a common language for the people who do not understand each otherâ€℠¢s language. English language has an attraction in itself, which no other language has. It has become a leader of languages because people from different countries feel pride in speaking English language. Researches show hat English language is the most learned language in the whole world. The graph of English language being taught and learned in any specific country is higher than the graph of any other language. The reason is that English has become the key to professional and educational success of a person. People like to study in those universities, which provide highest quality education to the students. Today, the United States of America and the United Kingdom are viewed as the leaders in providing excellent education to the students related to any specific field of life. Students like to study in such universities in order to get highly valued degrees, which can earn professional success for them in future. Here, the point is that in all those universities, the academic lan guage is English. Students from other countries need to learn English in order study in those universities properly. Moreover, when they graduate from those universities, they are able to get good jobs in the multinational companies because they get the command over the language that is used extensively in multinational languages. In some countries, English is being used as the academic language even though the regional and national languages are different in those countries. It is because the ministries of education of such countries believe in the importance of the English language for the academic and professional success of students. Therefore, we can say that English should be the Global language because it brings

Negotiation Post 3 Essay Example | Topics and Well Written Essays - 750 words

Negotiation Post 3 - Essay Example Therefore there are usually several contract negotiations. There is a particular one that I was involved in and it has always stuck in my mind. A new manager had been appointed at a certain club and he met with a certain player to inform him that the club would not be renewing his contract. The manager had a preconcieved idea about the players at the club. His view of them was that of spoilt kids who threw the toys out of their prams simply to get attention. On a certain player, he thought him to an egotistical individual who thought he was God’s gift to football and the manager was out to put him into his place. Maybe the manager prior to the talk with the player should have read Stuart Diamond’s Getting More and would have known that he should approach such negotiations differently. He had a certain way of negotiating and he stuck to it. Although this is good because then it means he has a plan and a formula which he follows, it could also work against him because not every situation is the same and he came to learn this soon. Negotiation requires one to adapt to different situations and different people, it is therefore not advisable to be rigid. Having some form of flexibility could go a long way in determining the success of the negotiations. During the talk the player informed the manager that he had the utmost respect for him and would respect any decision he made. He also said that he was willing to work hard to win the manager’s faith and to prove himself worthy of being chosen to play. To cut the long story short, the manager was very impressed by the player’s humility and respect and the manager was disarmed by his charm. The manager had come prepared for a shouting match that he was determined to win but the player took a different route completely. The player did not put on a facade, he was very candid and was himself. During the negotiations I

The third generation Essay Example | Topics and Well Written Essays - 1750 words

The third generation - Essay Example 3G wireless technology is the new version and is the junction of different 2G wireless telecommunications systems into a sole uniform global system which includes up gradation of terrestrial and satellite components in its functioning.3G or the third-generation wireless was used to refer to this age developments in personal & business wireless technology, particularly the mobile communications. 3G or The Third Generation ushers in many benefits with its mobility, broad bandwidth and high speed communication (upwards of 2Mbps).Network operators & telecommunications service providers are busy in implementing this global third generation (3G) wireless standards in order to fulfill the demand of the customers of that mobile company.3G wireless technology represents a shift from voice-centric services to multimedia-oriented like video, voice, data, fax services.Figure shows an integrated design of a 3G cellular and wireless LAN system (Chuah & Zhang). In a wireless network system, we gene rally have a mobile terminal communicating with a base station in a radio access portion. The radio interface usually terminates within the base station in a wireless LAN system and usually terminates in radio network controller in a cellular system. In CDMA/WCDMA technology, the radio network controller combines the radio frames to facilitate the path diversity from different base station to the users. The circuit and packet data from the radio network controller will be segregated and routed to different portions of the core network. Later voices data are transferred to a mobile switching center and as other data get transferred via specialized routers it support the mobility of accessing the internet. The Different Types/Standard of 3G: The International Telecommunication Union (ITU) is in charge for standardizing 3G. After trying to establish a single 3G standard, ITU at last permitted a family of five 3G standards, which are part of the 3G structure namely IMT-2000: Three standards based on CDMA, namely CDMA2000, WCDMA, and TDSCDMA. Two standards based on based on TDMA, namely, FDMA/TDMA and TDMA-SC (EDGE). The CDMA standards are the most important 3G standards. 1. WCDMA - Wideband Code Division Multiple Access: It is a technology for wideband digital radio communications of Internet, multimedia, video and other capacity-demanding applications. WCDMA is approved as a standard by the ITU under the name IMT-2000 direct spread. It converts the data into a narrowband digital radio signal first, and then it assigned a marker (spreading code) to distinguish it from the signal of other users. WCDMA uses variable rate techniques in digital processing and it can achieve multi-rate transmissions. 2. CDMA 2000 - Code Division Multiple Access 2000: CDMA was launched in 1995 commercially and it very quickly became one of the world's fastest-growing wireless technologies. While later in 1999, CDMA was selected as a standard for new "third-generation" (3G)

Social Media Research Proposal Example | Topics and Well Written Essays - 250 words

Social Media - Research Proposal Example Lastly, the proposed research is foreseeing to acquire understanding of possible interpretations based on psychological theories of personality that focus on personal importance and satisfaction in relation to individual behavior. Previously carried out researches play a significant role in any study besides primary researches, and integration of both allows identification and evaluation of possible gaps and findings. For such purpose, the proposed research will identify secondary researches available in academic journals, books, magazines, etc, and will acquire concrete information by carrying out primary research methodologies. In specific, primary research will involve surveys and questionnaires from stakeholders (users, clients, advertisers, etc) of social media sites, as well as case studies on one of the social media sites. For data analysis, the proposed research will consider both quantitative, as well as qualitative approach allowing statistical and theoretical explanations and understandings related to the identified purpose

Coffee and Starbucks Essay Example for Free

Coffee and Starbucks Essay †¢ In 2006, the US based Starbucks Coffee Company, with over 11,000 stores in 36 countries was the No. 1 specialty coffee company in the world. †¢ Every week over 40 million customers visited Starbucks coffeehouses. †¢ After phenomenal success in the US, and revolutionizing specialty coffee culture, Starbucks undertook international expansion and popularized its specialty coffee worldwide. †¢ In the 1990s, Starbucks concentrated its expansion efforts mainly in Asia. The initial pages of the case delineate the origin and growth of Starbucks as a company and a super brand and the strategies adopted by it. †¢ In 2002, Starbucks announced that it was planning to enter India. Later it postponed its entry as it had entered China recently and was facing problems in Japan. †¢ In 2003, there was news again that Starbucks was reviving its plans to enter India. †¢ In 2004, Starbucks officials visited India but according to sources they returned unconvinced as they could not crystallize on an appropriate partner for its entry. †¢ In mid 2006, Starbucks announced that they were all set to offer the ‘Starbucks experience’ to Indians in the next 18 months. II. STRATEGIC POSTURE 1. MISSION. †¢ To inspire and nurture the human spirit – one person, one cup and one neighborhood at a time. †¢ Expansion to Asia market 2. OBJECTIVES †¢ â€Å"We are looking forward to offering the finest coffee in the world, handcrafted beverages, and the unique starbucks experience† †¢ Our Coffee – â€Å"It has always been, and will always be, about quality. We’re passionate about ethically sourcing the finest coffee beans, roasting them with great care, and improving the lives of people who grow them. We care deeply about all of this; our work is never done. † †¢ Our Partners – â€Å"We’re called partners, because it’s not just a job, it’s our passion. Together, we embrace diversity to create a place where each of us can be ourselves. We always treat each other with respect and dignity. And we hold each other to that standard. † †¢ Our Customers – â€Å"When we are fully engaged, we connect with, laugh with, and uplift the lives of our customers – even if just for a few moments. Sure, it starts with the promise of a perfectly made beverage, but our work goes far beyond that. It’s really about human connection. † †¢ Our Stores – â€Å"When our customers feel this sense of belonging, our stores become a haven, a break from the worries outside, a place where you can meet with friends. It’s about enjoyment at the speed of life – sometimes slow and savored, sometimes faster. Always full of humanity. † †¢ Our Neighborhood – â€Å"Every store is part of a community, and we take our responsibility to be good neighbors seriously. We want to be invited in wherever we do business. We can be a force for positive action – bringing together our partners, customers, and the community to contribute every day. Now we see that our responsibility – and our potential for good – is even larger. The world is looking to Starbucks to set the new standard, yet again. We will lead. † †¢ Our Shareholders – â€Å"We know that as we deliver in each of these areas, we enjoy the kind of success that rewards our shareholders. We are fully accountable to get each of these elements right so that Starbucks – and everyone it touches – can endure and thrive. † 3. STRATEGIES †¢ International expand through joint ventures, licenses or by company own operation †¢ Building critical relationship to gaining additional market knowledge with government †¢ Consistency on service and product †¢ Postioning in Premium market 4. POLICIES †¢ India had embarked on a series of economic reforms since 1991 that had ersulted in higher growth rates, lower inflation, and significant increase in foreign investment †¢ Indian government permitted Foreign Direct Investment (FDI) up to 51% in retail trade of single-brand products with prior government approval. III. STRATEGIC MANAGERS a. BOARD OF DIRECTORS |Howard Schultz |William (Bill) Bradley | |Starbucks |Allen Company LLC | |founder, chairman, president and chief executive officer |managing director | |Robert M. Gates |Mellody Hobson | |former Secretary of Defense |Ariel Investments, LLC | | |president | |Kevin Johnson |Olden Lee | |Juniper Networks, Inc. |PepsiCo, Inc. | |chief executive officer |retired executive | |Joshua Cooper Ramo |James Shennan, Jr. | |Kissinger Associates |Trinity Ventures | |vice chairman |general partner emeritus | |Clara Shih |Javier Teruel | |Hearsay Labs, Inc. |Colgate Palmolive Company | |chief executive officer |retired vice chairman | |Myron Ullman, III |Craig Weatherup | |J. C. Penney Company, Inc. |Pepsi-Cola Company | |retired chairman and chief executive officer |retired chief executive officer | b. TOP MANAGEMENT Starbucks is realigning its top management to help drive its international growth, continued to strengthen Starbucks top management team, hiring people with extensive experience in managing and expanding retail chains. IV. 6F – 7S 6 FORCES 1. Customer bargaining power: The customer bargaining power of starbuck is actually low. It is because Starbucks able to satisfy the needs of the customers by providing various type of coffee and beverages. In other hand, Starbucks also fitting in with the beverages and food from each countries they are expand to, so that they dont have any problem in fulfilling the demand of the customers. 2. Supplier bargaining power: Starbucks get their coffee from South America and Indonesia mostly as their main supplier. Based on that the supplier bargaining power is also low since Starbucks demanding their own standard fof the high quality coffee and also another term that they set in order to sustain their products quality. 3. Other Stakeholder: The other stakeholder for Starbucks is basically come fro mthe government and the other social community. The government is only giving the regulation about the coffee shop, while the other hand social community mostly protest against starbucks about their products with high sugar and fat that can caused obesity and diabetes. But, the other stakeholder bargainig power is still low over Starbucks. 4. Substitute: The substitute for coffee as starbucks mostly offer as their own core products is low. It is because coffee is still favorable in some countries even though some parts in Asia prefer tea as their beverages, but Starbucks also could comply with it and keep growing and get profit from their coffee products. 5. New Entrants : For the new entrants for the same business area for starbucks is low. It is because some of the new entrants mostly can not compete with starbucks and mostly with small market share and retails. 6. Competitors between firms : As the competitors between firms for Starbucks is medium. The competitors is based on the India market. India has several coffee shop that provides the same services and products. Even though like that, Starbucks still get the upper hand on the situation, and for the American competitors, Starbucks has acquired some of their competitors, so that it wont affecting Starbucks. 7S analysis 1. Systems: Starbucks has their own system in servicing the customers. The system is the store is established closed to each otehr in a cluster of crowded places. Each of the stores will have the baristas (coffee maker) which are professional. The baristas will serve the customers. Beside that, Starbucks also prefer a non smoking area retail and not allowing the staff to use a high fragrance in order not to distrub the coffee aroma. 2. Style: The style of Starbucks is providing the coffee based on the italian style. They intent to make the coffee shop of Starbucks as the second home for the executive and also the other customers of their target market. They make the theme of the coffee shop as comfortable as in home with wooden decoration, opera and jazz musical which offer relaxing atmosphere. 3. Staff: As for the staff of Starbucks, it consists of 10,000 people that are spreading over 11,000 stores in 26 countries and it keeps growing from time to time as Starbucks are expanding their business to Asia. 4. Strategies: For the strategies of Starbucks. At first they open the retail of their shops in a cluster of a crowded and strategic places. This is for making a high barrier over the new entrants or competitors. Another thing that Starbucks also use the strategies of their theme that are different from the other coffee shop which is more like second home rather than juz for drink n go coffee shop. 5. Skill: Skills of Starbucks staf is on their baristas which is the professional coffee maker with talented and skillful ability in brewing the coffee. The baristas could make not only the plain coffee but also combining the art of design in the coffee they made as the decoration in order to make more prestige and value on their product. 6. Structure: Starbucks is lead by CEO and each or region also have their CEO that will responsible to the Starbucks in America. Beside that they also have the staff and baristas 7. Shared Value: The shared value of Starbucks is not to server and handle the coffee properly but also how to impart to customer, our passions for our products. Beside that the shared value of Starbucks is treating the customers very welll with the atmosphere of the shop so that they will feel like in second home situation. V. EXTERNAL ENVIRONMENT EFAS |External strategic factors |weight |rating |weight score | |OPPORTUNITY | |Expand the markets |0. 09 |4 |0. 36 | |To position Starbucks as a leader in a new industry, and in a sense, |0. 09 |4 |0. 36 | |educate a market about the quality of coffee, the experience and the | | | | |idea of Starbucks | | | | |India was ranked as the fourth largest economy in the world terms |0. 07 |5 |0. 35 | |purchasing power parity and tenth most industrialized country in the | | | | |world. | | | | | The middle class were increased in India |0. 1 |4 |0. 4 | |Drank coffee as a fashion statement |0. 07 |3 |0. 21 | | Growing interest in western consumer brand and luxury products |0. 06 |3 |0. 18 | |THREAT | | | |High competition |0. 1 |4 |0. 4 | |By 2002, Starbucks incurred huge losses in its Japanese operations |0. 06 |3 |0. 18 | |Another significant challenge that Starbucks could face was the |0. 05 |3 |0. 15 | |increasing rate of obesity in India | | | | |High rate of rent and cost labor |0. 06 |3 |0. 18 | | Asian people is tea drinkers |0. 07 |4 |0. 28 | |Included inadequate infrastructure, beraucracy, regulatory and foreign |0. 09 |4 |0. 36 | |investment control | | | | |Different culture, religion and regions |0. 09 |4 |0. 36 | |Total score |1 | |3. 77 |. Based on EFAS- IFAS analysis we thought that Starbuck should be on a growth strategy. Starbucks need to expansion to the Indian market and catch the opportunity by serving costumer needs because starbucks will be able to satisfy the desire for their coffee experience and build lot of stores to create brand awareness. Improve the network through creating joint venture with a lot of company in many specialties, like Maxim’s caterer, Beijing Mei Da Coffe Co. Ltd and Tata, and increasing quality and services. Using vertical growth in order to keep and improve its competitive position, control over scarce resource and guarantee quality. A. NATURAL ENVIRONMENT Starbucks has soil, water, pest, waste and energy management B. SOCIETAL ENVIRONMENT Politic India had embarked on a series of economic reforms since 1991 that had ersulted in higher growth rates, lower inflation, and significant increase in foreign investment Economic Many different prices High rent and cost of labor in Japan By 2005, China contributed to little less than 10 % of the global sales of Starbucks and by 2008, Starbuck expected to derive 20 % of its revenue from Chinese locations Social culture High quality of service and customer satisfaction. In Italy, the decor of the store and the menu were covered based on feedback from customers Its employees were required to refrain from using strong perfumes that could adversely the aroma of its coffee Starbucks has forest and biodiversity conservation to workers welfare, living conditions, health, safety, etc In 2005, Starbucks announces plans to donate funds and supplies to the Hurricane Katrina relief effort Technology In 2004, XM Satelite Radio and Starbucks announced the debut the Starbucks â€Å"Hear Music† channel on XM Radio Environmental Starbucks has soil, water, pest, waste and energy management Legal. Starbucks licensed Marriot and Aramark to open Starbucks outlets Starbucks maintained a non smoking policy at all its outlets worldwide VI. INTERNAL ENVIRONMENT IFAS |Internal strategic factors |weight |rating |weight score | |STRENGTH | |The world’s No. 1 specialty coffee retailer |0. 1 |5 |0. 5 | |Has high quality of coffee |0. 2 |5 |1 | |Starbucks became the majority owner of its operations in Southern China |0. 08 |3 |0. 24 | |Has unique concept and atmosphere to create a new coffee experience |0. 1 |4 |0. 4 | |Has strict quality control worldwide so the taste remains the same |0. 11 |5 |0. 55 | |WEAKNESS | |Too many market |0. 08 |3 |0. 24 | |Starbucks was opening stores too close each |0. 1 |3 |0. 3 | |The no smoking policy made many competitors took advantage and included an |0. 15 |4 |0. 6 | |elaborate food menu with coffee and had separate smoking areas | | | | |Didn’t have own roasting in Japan |0. 08 |3 |0. 24 | |Total score |1 | |4. 07 | A. CORPORATE STRUCTURE Divisional structure B. CORPORATE CULTURE †¢ Commitment to quality †¢ Teach baristas not only to handle coffee properly, but also how to impart to customers our passion for our products. †¢ Opposed the concept of franchising †¢ Word of mouth promotion C. CORPORATE RESOURCES 1. Marketing: †¢ Expand the business to grow their market share in regional and global section †¢ Positioning in premium market. †¢ Extent product line portfolio. †¢ Promotional activities to create brand awareness and introducing Coffe with high quality 2. Finance: †¢ Creating strategic alliances by joint venture. †¢ Reduce the price but not below the competition level †¢ Making acquisition with some big companies 3. Operation †¢ Managing supply lines †¢ Creating more efficience resources 4. Research and Development. †¢ Developmnet of RD to create more innovative and unique products (food and beverags) 5. Human Resources †¢ Maintaining the baristas to serve the coffee without losing the quality of service. VII. ANALYSIS OF STRATEGIC FACTORS A. SITUATIONAL ANALYSIS |STRENGTH | |The world’s No. 1 specialty coffee retailer | |Has high quality of coffee | |Starbucks became the majority owner of its operations in Southern China | |Has unique concept and atmosphere to create a new coffee experience | |Has strict quality control worldwide so the taste remains the same | |WEAKNESS | |Too many market | |Starbucks was opening stores too close each other. | |The no smoking policy made many competitors took advantage and included an elaborate food menu with coffee and had separate | |smoking areas | |Didn’t have own roasting in Japan | |OPPORTUNITY | |Expand the markets | |To position Starbucks as a leader in a new industry, and in a sense, educate a market about the quality of coffee, the | |experience and the idea of Starbucks | |India was ranked as the fourth largest economy in the world terms purchasing power parity and tenth most industrialized | |country in the world. | |The middle class is increase in India | |Drank coffee as a fashion statement | |Growing interest in western consumer brand and luxury products | |THREAT | |High competition | |By 2002, Starbucks incurred huge losses in its Japanese operations | |Another significant challenge that Starbucks could face was the increasing rate of obesity in India | |High rate of rent and cost labor | |Asian people is tea drinkers | |Included inadequate infrastructure, beraucracy, regulatory and foreign investment control | |Different culture, religion and regions | SFAS. | | | | |duration | |Strategic Factors |weight |rating |weight score |short |intermediate |long | |S5 Has strict quality control |0. 12 |4 |0. 48 | | |X | |worldwide so the taste remains the | | | | | | | |same | | | | | | | |W2 Starbuck was opening store too |0. 1 |3 |0. 3 |X |X | | |close each other | | | | | | | |W3 The no smoking policy made |0. 13 |3 |0. 39 |X |X | | |many competitors took advantage and| | | | | | | |included an elaborate food menu | | | | | | | |with coffee and had separate | | | | | | | |smoking areas | | | | | | | |O2 To position Starbucks as a |0. 13 |4 |0. 52 | | |X | |leader in a new industry, and in a | | | | | | | |sense, educate a market about the | | | | | | | |quality of coffee, the experience | | | | | | | |and the idea of Starbucks | | | | | | | |O4 The middle class were increased|0. 1 |3 |0. 3 | |X |X | |in India | | | | | | | |T4 Asian people is tea drinkers |0. 14 |4 |0. 56 |X |X | | |T5 Included inadequate |0. 14 |4 |0. 56 |X |X | | |infrastructure, beraucracy, | | | | | | | |regulatory and foreign investment | | | | | | | |control | | | | | | | |total score |1 | |3. 81 | | | | Based on the SFAS table that have been created there are some strategic strong point from Starbucks such as they have a famous brand image with high quality of coffee with strict quality control. As for the weakness, they are opening store too close each other so it will make a strict competition between starbucks itself and make â€Å"self cannibalization†. Another weekness starbuck has The no smoking policy made many competitors took advantage and included an elaborate food menu with coffee and had separate smoking areas. Whereas that market are potential to gain profit. Based on BMJ (British Medical Journal) 154 million men and 41 million women in India are smokers. Based from the Strengths and Weaknesses that Starbucks have, there also Opportunities that Starbucks position as a leader in a new industry, and in a sense, educate a market about the quality of coffee, the experience and the idea of Starbucks. Second opportunities Starbuck has is the middle class are increasing in India and was estimated at around 250 million and was growing in double digits in urban and second tier cities. For the Threats that Starbuck might encounter if they want to expand in India Market are Asian people especially Indian are tea drinker and Included inadequate infrastructure, bureaucracy, regulatory and foreign investment control TOWS ANALYSIS | Internal factor |Strenghts |Weakness | | |The world’s No. 1 specialty coffee |Too many market | | |retailer |Starbucks was opening stores too close | | |Has high quality of coffee |each | | |Has unique concept and atmosphere to |The no smoking policy made many | | |create a new coffee experience |competitors took advantage and included an| | |Has strict quality control worldwide |elaborate food menu with coffee and had | | |so the taste remains the same |separate smoking areas | | | |Didn’t have own roasting in Japan | | | | | | | | | |Eksternal factor | | |. Opportunity |S-O strategy |W-O strategy | |Expand the markets |Creating Joint Venture with other |Develop niche product | |To position Starbucks as a leader in a new |company in many specialities |Maintaining the quality of product and | |industry, and in a sense, educate a market |Building critical relationship to |excellent services | |about the quality of coffee, the experience |gaining additional market knowledge |Separated room for smokers and elaborated | |and the idea of Starbucks |with government |food menu | |India was ranked as the fourth largest |. Consistency on service and product | | |economy in the world terms purchasing power |Postioning in Premium market | | |parity and tenth most industrialized country| | | |in the world. | | | |The middle class were increased in India | | | |Drank coffee as a fashion statement | | | |Growing interest in western consumer brand | | | |and luxury products | | | |Threat |S-T Strategy |W-T strategy | |High competition |Extend their product line portfolio |Promotional activities to create brand | |. By 2002, Starbucks incurred huge losses in | |awareness and introducing Coffe with high | |its Japanese operations | |quality | |Another significant challenge that Starbucks| |Reduce the price but not below the | |could face was the increasing rate of | |competition level | |obesity in India | |Match the coffee shop with the culture, | |High rate of rent and cost labor | |like they offer special Indian tea | |Asian people is tea drinkers | | | |Included inadequate infrastructure, | | | |bureaucracy, regulatory and foreign | | | |investment control | | | |Different culture, religion and regions | | |. †¢ Creating Joint Venture with other company in many specialities †¢ Building critical relationship to gaining additional market knowledge with government †¢ Consistency on service and product †¢ Postioning in Premium market †¢ Develop niche product †¢ Maintaining the quality of product and excellent services †¢ Separated room for smokers and elaborated food menu †¢ Extend their product line portfolio †¢ Promotional activities to create brand awareness and introducing Coffe with high quality †¢ Reduce the price but not below the competition level. |

My Personal Ethics and What They Mean to Me Essay Example for Free

My Personal Ethics and What They Mean to Me Essay Everyone has their own personal ethics, for me this means being honest to my self in everything I do. I use my personal ethics to help in making choices that affect every aspect of my life. Personal ethics for me mean that I choose to be who I am and don’t let others effect the way I think or behave. Ethics are what makes us who we are and how we react to situations. In school it is important to have personal ethics, this helps us to be honest, uphold the academic integrity, and be able to follow the rules that are set for us. When at work, home or while dealing with others your personal ethics come into play. People don’t even realize that they use these every day to make choices that will affect them. I always think before I say something and how it will affect the other person. There are some who do not do this however, and for them their personal ethics are different. I find it hard to understand those who do not have the same kind of personal ethics as myself. I know the reason why others do not think as I do, but it is hard to understand when someone is mean or dishonest and thinks nothing of it. I have always tried to be an honest and caring person. I take care of others and I am responsible for a lot of their personal items. I have to deal with small amounts of their money, cell phones, clothing, and jewelry every day. Without my ethics I would think nothing of taking things that didn’t belong to me. I know that I have had coworkers who have done this and I hate that it happened. They of course are no longer working here. It amazes me that people have bad personal ethics that they can even think about doing something to someone who has been placed in their care. I will as long as I live use my personal ethics to make me a better person to all I come in contact with.

The concept on going green

The concept on going green Introduction The phrase ‘Going Green have demand a place in the current scenario to be among the hot topic of discussion, either, be it when it matter to green technologies or the enterprises that are build with such a motto that gives a clear definition of the concern for the environment. Additionally, going green have become fashionable in a sense that green projects, especially in the contemporary era and where the situations such as the global warming is having its toll get high number of takers, be it when it matter to corporate projects, building a corporate office or propagating green projects, which are eco-friendly in nature and scope. Taking the ‘Going Green phrase and its concepts in the discussion of this report, we come to the conclusion that there are no short resources and discussion topic when it matter to analyze the bigger picture related to green projects in the corporate world, and not to forget the globalised environment of the contemporary world and its economies at large. Taking a short and quick views of the ‘going green phrase, we further come to the conclusion in parts and fragments that the eco-friendly projects and the trends related to the same appear to have taken over the imagination of any conscious individual and corporate honchos. Put it in generic terms for the concepts, it is not only fashionable to go green, either when the case can be looked within the food habits, the change in technology and lifestyles etc; but it also shows a responsible side to save mother earth from the negative effects of global warming, where a concern in that regard are carried out in the manner of propagating green project with full course. . Hence, in that capacity, there is always an urgent need that calls for a sustainable move to take centre stage, even when it applies to corporate and management practices within the organization realms, and in the course of time assists in contributing something for the benefits of mother nature that have blessed us with numerous benefits. However, what is surprising is the fact that the wrong move in which mankind have taken in the many years prior to the industrial revolution and then onwards have meant that much of the materialistic greeds have compromised with the very idea of economic growth and advancement, where the accidental destruction have already been felt. In the current scenario we can witness that the ‘going green concepts and projects related to the same is one good move from the part of inhabitants to clean off the many wrongs that have already been felt and bestowed on mother nature, and especially the negative impact that it have had. Thus, the case can be looked to the urgency of the global warming scenario. Issue Encompassing The ‘Subject Matter Discussion Attending our discussion to the above phrase, there is no short sight of the issue that encompasses the global economy today, especially in a scenario where global warming have had its toll and negative impact in all corner of the globe. However, when it matter to clean-up process and to fix the many issue that have been witnessed, measure in that regard is also short and out of sight. It was only in recent years when the urgency of the matter was felt that that green projects have been facilitated with full discourse, be it at the policy level or in propagating anything that is related to ‘going green concepts. The susceptibility of the ‘subject matter and the greater concern of the subject also are one of the many important facets and urgent requirement for citizen to get things in shape and in the right direction. Hence, the issue that is to be discussed in this part of the report only concerns itself with the subject matter in part and forms. Looking at these aspects and the real picture in the current scenario, it can further by expanded that understanding the purpose of the subject matter should familiarize itself with what to follow next. Thus, the following paragraph also takes a shift in that capacity. Purpose Commenting further from the short and brief fragmented discussion as detailed above, the purpose of this project is to analyze the greater substitute that should aid the clean-up process in the global economy, especially when it matter to environmental concern. Thus, treatment to the ‘subject matter at the onset is proposed to analyzed and comprehend the bigger picture related to any specific green projects, and the investment opportunities for business houses that comes with any such developments with full force. Such is the case that the analysis in parts will be integrated to come close to a meaningful discussion that should send across the message in full force for the world to have know. To top it all, it also should be clarified that the attempt of this work also should answer the probable question that crop-up. That is to say, Can environmentally friendly projects and the concept of â€Å"going green† be looked upon as the next hot investment area? Precisely, from a general interpretation of the said question, the answer is yes. Hence, many related question to the subject matter is meant to give a detailed analysis and attempts in that capacity also tries to relate and answer the reporter question on the said topic being raised. That is to say, why, how, what, when and where do the going green and its concepts make sense in the contemporary era? Thus, taking into account the abovementioned summary, the following paragraph should answer the question which attests itself to the core of the ‘subject matter discussion. The Idea Of Going Green Going green and the concept related to the same have become a phenomenon of sorts in the current scenario of the globalised world in the contemporary era. To top it, when it matter to projects also, environmentally friendly projects and innovation are also peaking to take leverage of the opportunities that comes with it in the business context. At the policy level in the global institutions such as the UNESCO, WHO, etc, the ‘subject matter is a hot topic of discussion and debated subject, given the nature and urgency of the issue at hand facing the global economy. As the case can be looked from the onset, and as discussed in the media, the recently Copenhagen summit no doubt got the attention of global leaders from around the globe, given the agenda related to environmental crisis. What concern with the said global summit can be attest to the concern it attached itself with, especially in a domain where a heightened debate on global warming and environmental crisis, which concern with the core of the going green concepts. Article related to Global warming written by â€Å"Andrew Winston, an environment strategist also details a close analysis of the recent development that shoot up from the Copenhagen meet. Secondly, put in it in the words of the said strategist, environmental crises, be it in cases such as global warming, rising water level in the oceans etc, shows a clear picture of the situation our world are faced with in the current scenario, and the citizen living in its nature have found themselves in† (Winston, 2009) The sorry state of nature that we have found ourselves entangled in is clear and precise, and the effect and impact of environmental crisis is for all to have a second thought on â€Å"how to bring about innovation and technology in the business context that is sustainable in nature. The sorry state and carbon emission rate from developing and developed countries in the global economy is one main factor that add to the worried list of environment crisis† (Winston, 2009). Thus, in that respect, the green factor or the ‘going green phrase and its concepts have become a norm and phenomena of sorts, which familiarize even with a layman in the streets. Hence, commenting on the recent development and impact those global economic growths have had at best come close to the idea of ‘going green, and why it matter in that regard. For integrating a short analysis in that capacity, understanding the role of the organization in the contemporary era, especially when it matter to sustainable business management is very critical, which is as follows. Organization Sustainable Business Strategy From an economic point of view, sustainable business plans comes with a package of many opportunities and benefits for corporations in the global who endeavor for the same. When it matter to organization and their management in that capacity, some scholars have put it that â€Å"sustainable business organization would be an important part of sustainable societies, now and in the future† (Anja Schaefer, 2003, p. 209), given to the urgency by which environmental issue and concern for the same have been, and the leading and heated debate in that capacity in the contemporary world today. Addressing the bigger question related to the concept of ‘going green as a favorable business opportunities, the first thing that should be noted is the environmental challenge for global firms. Take the case of Author Klaus North (1997), and his book titled â€Å"Environmental business management: an introduction†, which gives a clear picture and details about the subject matter and its interrelated discussion. From the introductory message of the said book, a clear and notable question crop up from the author part, which goes as â€Å"Why are enterprises increasingly trying to become green and clean? (North, 1997, p. 1). This a good and sensible question indeed that the author have put up, considering that in recent years the â€Å"trend to go green have usurped the corporate world, and especially after a major industrial accidents that have had an impact of the environment and likewise, the green factor and its concepts means new business opportunities, and new markets for corporation† (North, 1997, p. 1) Thus, there is no denying the fact that going green is one business opportunities and the concepts also garner huge takers, either for investor or a business organization that have formulated a policy with anything related to the green factors, so as to say. Take it in the world of the business investment opportunities, going green is a big factor and big business opportunities in the contemporary context. Some scholar have commented that â€Å"the green revolution is already influencing how people live their lives, and to top it all, in recent years tremendous attention is given to all things green, starting from books, magazines, political class the media in its variety of formats, etc, to be precise† (Tobin Smith, 2008, p. 1). Hence, the tendency to green opportunities in business investment matter is huge and the facts stands clear and precise, given that the â€Å"world wants a clean future that should be facilitated by the solid stands corporation are propagating towards green concepts and its management.† (Tobin Smith, 2008, p. 5). As a matter of fact, there is a growing debate and discussion in that respect and the business scope and investment opportunities that comes from green project. The general impression that withholds the same topic is also much in respect that green projects, in the current environmental crisis scenario is laced with loads of future scope. It is well placed that the trends of the green concepts have only grown stronger and bolder with each passing days. From the organizational and business management context â€Å"going green also comes as a means, which is addressed in the format of the strategic management process for firms in the competitive environment, and in order to earn above average returns, firm integrate their management strategy where actions and decision should facilitate strategic competitiveness† (Michael A. Hitt, 2008, p. 6) aimed at sustainable measures. Likewise, organizational business management and their corporate social responsibilities are a positive developments and a good measure for a cause. From having an analysis in close quarter on the many related topic that discuss the concepts of going green, one probable factor come to force, especially concern with carbon emission which cannot be done away with, given the less alternate means to the existing energy source, apart from nuclear power, which is a clean resource means to addressed the ever increasing energy need and demands in the current globalised world. Hence, in that respect, how well and why it matter when it amount to green concepts can be assimilated from the following discussion. How Well Green Project Offers Investment Opportunities? When adhering our analysis in respect of the above heading, the case can be interesting and probable to support the assumption, given that green projects and the tagline that integrate the concept have always been held with a general belief of offering huge paybacks and business opportunities and scope for investors. Thus, as to the question of why the concept of going green comes as an alternative to business investment also can be looked to the phenomena in that respect. Secondly, â€Å"going green for organization in the contemporary era is also getting cost competitive, given that as price and demands for available energy source are peaking, so does it will for any alternative of energy source, which are likely to remain high† (Tobin Smith, 2008, p. 5). Hence in that respect the economic factors in the energy scenario also offers huge and tremendous potential for corporations in the international market. Moreover, â€Å"the investment capital in green projects is one probable force that takes centre stage from the demands for energy, especially in the green energy sector† (Tobin Smith, 2008, p. 5). Thus, such development in close quarter answers the related question as to why going green and its concepts can be looked upon and banked as a business opportunities, henceforth and in time to come, especially in accommodating to the flow of the economic cycle in the contemporary globalised market. After all, when it matter to the core discussion of this report and the question that is also being raised in that respect, we come to the conclusion that the assumption build within the subject matter of green concept as a investment opportunities ranks true and is factual in a sense. Take for instance the cut throat competition in the global estates developments, in which ever case renovated projects is always an issue, which means that â€Å"raising both depth and equity capital for such investment is a challenge of sorts. However, when it matter to socially responsible property development in the society, investing in the same promises rewards those developer in the league who familiarize themselves with green projects† (Yudelson, 2008, p. 114) Further down the line let us take for instance cases of the contemporary business scenario, and especially in the domain where the knowledge process and information technology have become the much needed factors to boosts business gains. Thus, the strategic management of organization also has meant to harness â€Å"green concepts to a large extent, and to be specific here, the case also can be related to the new strategic trend termed as a green computing, which goes hand in hand with organizational strategic management† (Harris, 2008, p. 145) aimed at long term. Furthermore, justifying the assumption of the subject matter we come to the conclusion that â€Å"green computing in any given industry is an effective project initiative, especially in a scenario where people are very much dependent in this technological innovation for personal and business purpose. To top it all, the concept of going green or likewise to say green computing revolves around the factors on how to utilize resources and in the meantime save resources with the application of innovation, and the use of computing technology† (Harris, 2008, p. 22) Conclusion Sustainable development plans as we understood is a close calls for any organization to have in place and in matter of corporate governance as well, given that such undertaking offers great investment opportunities in the contemporary global market. The discussion parts of this report that attend only to the investment opportunities that come from green project have been beneficial and astonishing. In its fragmented discussion, the structure took into analysis only the core of the subject matter, and in context of economic and business point of views. We feel that debate on the subjected topic is never ending, however; given to the specific discussion that calls for, the same have been integrated to make the flow and its research take an in-depth measure. Before culminating our report, the following recommendation also should be noted, in order to have close calls for needs to be done in the time to come. Recommendation It is further recommended that the discussion of the subject matter demands more space in the literary debate to arrive at a conclusive opinion and solid standing to support the claims and assumption build herein. Moreover, the nature of this research only limits itself in the business scope, that is to say the investment opportunities that come along with facilitating green projects for investors or organization. Seeing things as it is, there is a great scope to integrate a reach topic on any green concepts, staring from food habits, green technology and likewise, overall which can be encompassed within the business opportunities that comes along. The concern being raised at the global level related to environmental crisis is for the mankind to have a clear understanding of the urgency of the matter. Rather than spoil and waste some more time, a definite action plan is required to be integrated for sustainable development, be it for corporation upgrading their policies, developers building green projects, etc, is an immediate needs. Seeing things in recent developments with green computers, and green fuels source as discussed above comes as a good sign. However, there is much in the process yet to be reached in full course. Given so, further recommendation open up an opportunity for research as well, and in matter of organizational policy, now is the right time to take actions for managers and firm corporate governance that gives a definite agenda in sticking towards green project for the benefits of mankind, and organizational sustainable development plan. References Anja Schaefer, A. C. (2003). Sustainable Business Organisation. In M. L. Ed. Frans Berkhout, Negotiating environmental change: new perspectives from social science (pp. 209-213, 216-218,222-227). UK: Edward Elgar Publishing. Harris, J. (2008). Green Computing and Green IT Best Practices on Regulations and Industry Initiatives, Virtualization, Power Management, Materials Recycling and Telecommuting. Lulu.com. Michael A. Hitt, R. D. (2008). Strategic management: competitiveness and globalization : concepts cases. Edition.8. Ohio, US: Cengage Learning. North, K. (1997). Environmental business management: an introduction. Geneva: International Labour Organization. Tobin Smith, J. W. (2008). Billion Dollar Green: Profit from the Eco Revolution. New Jersey: John Wiley and Sons, 2008. Yudelson, e. (2008). Green building through integrated design. US: McGraw-Hill Professional, 2008. Winston, A. (2009, 11 20). Why Going Green And The Climate Negotiations In Copenhagen Matter Now More Than Ever. Retrieved 1 12, 2010, from http://www.huffingtonpost.com: http://www.huffingtonpost.com/andrew-winston/why-going-green-and-th_b_365888.html

C. Vann Woodwards The Strange Career of Jim Crow Essay example -- Str

C. Vann Woodward's The Strange Career of Jim Crow In the months following the Brown v. Board of Education decision C. Vann Woodward wrote a series of lectures that would provide the basis for one of the most historically significant pieces of nonfiction literature written in the 20th century. Originally, Woodward’s lectures were directed to a local and predominantly southern audience, but as his lectures matured into a comprehensive text they gained national recognition. In 1955 Woodward published the first version of The Strange Career of Jim Crow, a novel that would spark a fluid historical dialogue that would continue for the next twenty years. Woodward foresaw this possibility as he included in the first edition, â€Å"Since I am†¦dealing with a period of the past that has not been adequately investigated, and also with events of the present that have come too rapidly and recently to have been properly digested and understood, it is rather inevitable that I shall make some mistakes. I shall expect and hope to be corrected.† Over this time period Woodward released four separate editions, in chapter form, that modified, corrected, and responded to contemporary criticisms. Although some of Woodward’s peripheral ideas may have been amended in varying capacities his central and driving theme, often referred to as the â€Å"Woodward Thesis,† still remains intact. This thesis states that racial segregation (also known as Jim Crow) in the South in the rigid and universal form that it had taken by 1954 did not begin right after the end of the Civil War, but instead towards the end of the century, and that before Jim Crow appeared there was a distinct period of experimentation in race relations in the South. Woodward’s seminal his... ...tional level, and articulates a distinctive view of the Civil Rights Movement and the federal government's renewed and expanded commitment to the integration and the protection of the rights of African-Americans as a Second Reconstruction. The only flaw that I can find in this highly regarded and seemingly impenetrable work is that Woodward treats African Americans as passive agents in a rapidly changing environment. He gives the impression that African Americans were less participants and more like pawns in a large chess match controlled and governed by these competing ideologies. Although he does make concessions on this point in the final chapter, which was a later addition, throughout the book he consistently describes how external forces were acting on freed slaves and what little role they played as actors in the racial struggles of the Jim Crow era.

Plastic Surgery :: Cosmetic Surgery

Outside beauty and staying forever young are the newest trends among today's society. Women are the highest percentage of this trend because women have been conditioned at young age to believe outer beauty is unsurpassed. Plastic or cosmetic surgery in the past has been kept hushed, never knowing did she have her nose worked on? Today plastic surgery is being embraced by the millions and highly looked upon. Recently a friend of mine had a breast augmentation. Her argument was the need to feel more confident in her own body. She felt out of proportion to the rest of her body. Young and old women today feel the need to look like Barbie, which undoubtedly comes from the need to replicate their favorite celebrities. Other causes for plastic or cosmetic surgery come from low self-esteem issues, sexual satisfaction and the need to be accepted as beautiful. For Instance, in 2000 more than 6.3 million women went under the knife by surgeons certified by the American Board of Plastic Surgery, says the American Society of Plastic Surgeons statistics. The five most popular invasive surgical procedures for women in 2000 were liposuction, eyelid surgery, nose reshaping, breast augmentation and facelift (ASPS statistics). There were nearly 11.9 million surgical and non-surgical cosmetic procedures performed in 2004, according to the most comprehensive survey to date of U.S. physicians and surgeons by the American Society for Aesthetic Plastic Surgery (ASAPS Statistics). In addition the top five surgical cosmetic procedures in 2004 were, liposuction, breast augmentation, eyelid surgery, rhinoplasty, and facelift. The top five non-surgical cosmetic procedures in 2004 were, Botox injection, laser hair removal, chemical peel, microdermabrasion, and hyaluronic acid. Overall, since 1997, there has been a 465 percent increase in the total number of cosmetic procedures. Surgical procedures increased by 118 percent, and non-surgical procedures increased by 764 percent (ASAPS Statistics). Firstly in most recent research from Dental and Health Articles, women who have had cosmetic surgery have found greater satisfaction in their sexual lifestyles. Women reported that their partners were more sexually satisfied, dressed to enhance their new figures, and were compelled to try more and different sexual activities post-surgery. Especially, the greatest benefits were seen in women who had breast augmentation, breast lift and or body contouring procedures. The study was published in the January-February 2006 issue of Aesthetic Surgery Journal (Dental and Health Articles). "The benefits of cosmetic plastic surgery appear to go beyond enabling patients to feel better about their physical appearance," commented Mark Jewell, MD, President of ASAPS, which publishes Aesthetic Surgery Journal (Dental and Health Articles).

Womens Rights Movement in the US Essay -- Womens Liberation Movemen

Women’s Liberation Movement   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚  Betty Friedan wrote that â€Å"the only way for a woman, as for a man, to find herself, to know herself as a person, is by creative work of her own.† The message here is that women need more than just a husband, children, and a home to feel fulfilled; women need independence and creative outlets, unrestrained by the pressures of society. Throughout much of history, women have struggled with the limited roles society imposed on them. The belief that women were intellectually inferior, physically weaker, and overemotional has reinforced stereotypes throughout history. In the 1960s, however, women challenged their roles as â€Å"the happy little homemakers.† Their story is the story of the Women’s Liberation Movement.   Ã‚  Ã‚  Ã‚  Ã‚  The struggle for women’s rights did not begin in the 1960s. What has come to be called â€Å"Women’s Lib† was, in fact, the second wave of a civil rights movement that began in the early 19th century. This first wave revolved around gaining suffrage (the right to vote). Earlier women’s movements to improve the lives of prostitutes, increase wages and employment opportunities for working women, ban alcohol, and abolish slavery inspired and led directly to the organized campaign for women’s suffrage.   Ã‚  Ã‚  Ã‚  Ã‚  The movement towards women’s suffrage began in 1840 when Lucretia Mott and Elizabeth Cady Stanton went to London to attend a World Anti-Slavery Society Convention. The were barred from attending and told to sit in a curtained enclosure with other women attendees if they wished to meet. This incident inspired Mott and Stanton to organize the First Women’s Rights Convention which was held in Seneca Falls, New York, in 1848. Three hundred women and some men came. The Declaration of Sentiments and Resolutions, which stressed equality among men and women and also listed grievances, like women’s lack of voting, property, marriage, and education rights, was written at the convention and signed afterwards. This event inspired other conventions, like the first National Women’s Rights Convention in 1850, and the formation of organizations, like the National American Women’s Suffrage Association in 1890, both of which aided the fight for wo men’s suffrage.   Ã‚  Ã‚  Ã‚  Ã‚  After women got the right to vote in 1920, the most devoted members of the women’s movement focused on gaining other rights for women. Alice Paul and Lucy Burns, w... ...elped them to acquire more positive self-images and more desirable roles in society. This consciousness was a significant aspect and legacy of the Women’s Liberation Movement.   Ã‚  Ã‚  Ã‚  Ã‚  The impact of the Women’s Liberation Movement is still with women today, as is the movement itself. Women have the right to vote in most nations and are being elected to public office at all levels of government. Women defy current stereotypes, and those of past generations, by becoming educated and self-aware. Women raise families by themselves and hold positions in all ranks of the workforce. Despite the many disparities that still exist among women and men in America and the rest of the world, women have come a long way. The Women’s Liberation Movement was, and continues to be, a fight for women’s equality in a world run predominately by men.   Ã‚  Ã‚  Ã‚  Ã‚     Ã‚  Ã‚  Ã‚  Ã‚   WORKS CITED Eisenberg, Bonnie and Mary Ruthsdotter. â€Å"The National Women’s History Project.†   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   23 May 2004. Schultheiss, Katrin. â€Å"Women’s Rights.† Microsoft Encarta Online Encyclopedia.   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   23 May 2004. Zinn, Howard. A People’s History of the United States 1492-Present. New York:   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  HarperCollins, 1995.

Case Writeups : Sealed Air Corporation Essay

1) What has been happening in this market? How has Sealed Air (SA) been doing? To what do you attribute SA’s success? Sealed Air had achieved 25% annual growth in net sales and net earnings from 1971 to 1980. The company has been keeping a technical leadership position in the market. During 10 years, the company built on its development of the first-cell, lightweight cushioning material, introduced the first foam-in-place packaging system, and engineered the first complete solar heating system for swimming pools. Regarding the protective packaging market, the Sealed Air’s product AirCap has the feature that differentiated called â€Å"barrier-coating†. Barrier-coatng and its customer benefits had been the major driving force of Sealed Air’s AirCap cushioning sales for 10 years. Thus, Sealed Air created value to its customers by building high technical product quality in its coated bubbles and by informing the customers about the benefits of coated bubbles through the efforts of its salespeople. Sealed Air’s salespeople also did â€Å"consultative selling approach† to increase its market share and profits. Moreover, the company created value for its distributors by the strength of its brand equity and the strong demand for its products. The company also used selective distribution policy with less competition among distributors and thus this policy makes the distributors’ profit margins maximized. 2) Should SA introduce an uncoated bubble in the U.S market to compete with GAFCEL? Why or why not? – SA should introduce an uncoated bubble for the following reasons Introducing uncoated bubbles can allow Sealed Air to retain these customers whose needs are met with uncoated bubbles. It seems that GAFCEL’s ability to get sales at the rate of $1 Million/year with only 1.5 salespeople from only the New York market is a strong indication that the uncoated bubble is going to be a strong competitor for Sealed Air’s coated bubble business. Introducing uncoated bubbles would require no additional capital or R&D investment on this case. This cost saving could be a competitive advantage over GAFCEL. Distributors need to stock uncoated bubbles for their sales. If Sealed Air does not have uncoated bubbles, distributors can end up selling other  companies’ (such as GAFCEL) uncoated bubbles. This would hurt Sealed Air’s relationship with these distributors. – SA should NOT introduce an uncoated bubble for the following reasons Distributors sometimes complained about the level of AirCap selling effort. Since distributor’s margins on AirCap cushioning were generally higher than the 10% to 12% for Instapak, distributors were not happy. Also, their margins for uncoated products make them not happy compared to AirCap product. Sealed Air in the market is a technology leader. It has had a history of innovations. Introducing uncoated bubbles would mean introducing a me-too product. This could hurt the company’s reputation and brand equity in the market place. For years, Sealed Air has told the customers that coated bubbles are better than uncoated bubbles. It is impossible for the company to tell the market that the uncoated bubble is as good as coated bubbles. The company would definitely lose its credibility as the technology expert in the marketplace. This is not about confusion, but about the trustworthiness of the company in the customers’ perspectives. A similar situation can happen with respect to the salespeople. If the company now tells the salespeople that uncoated bubbles equally good for some applications, the company would lose its credibility among the sales people. There can a problem on getting the salespeople motivated for the new product. If the salespeople have to sell the lower priced bubbles, then their commission income will get reduced. 3) Assuming an uncoated bubble is introduced, propose a marketing plan for the product, including: positioning & targeting, pricing, branding, direct sales strategy and channel policy I would propose a marketing plan for differentiation between a coated and an uncoated bubble. First of all, Sealed Air should keep the current brand equity status not affected by an uncoated bubble launched especially in the U.S market. It is important to develop intensive salespeople directed at distributors focusing on their high profit margin because the distributors don’t want well-trained salespeople to be allocated to an uncoated product which leads to lower margin. Regarding consumer perspectives, the company  should keep its brand status of the coated as it participates in exhibition shows. Regarding customers, the company should provide additional services to the coated customers and different packaging for the different grades product to offset the effects of lower prices of competing uncoated bubbles. Different product usage can be applied. For the important and fragile products such as laptops to be protected, a coated bubble should be used. For the comparatively less fragile products, a coated bubble can be used. This differentiation will be able to make different market value positioning for consumers under uncoated bubble launched. In the European market where packaging supplies are viewed as â€Å"expendable commodities†, Sealed Air should cut prices of the products affected by the uncoated bubble. Additionally, the company should focus on uncoated because the European consumes are so price sensitive. Instead of focusing on salespeople, the company should be aligned with some hyper and mass merchants for volume sales on an uncoated bubble. Also, the company expands channel pipeline to use direct mail and trade shows to target smaller businesses. 4) Assuming an uncoated bubble is introduced, what changes would you make to the marketing plan for the existing, coated bubble? Given how successful the product line has been, would you just leave it to be? Although, marketing cost rises up, I would recommend use different brand name. If the company stays with the current name, there would be some confusion about Sealed Air’s products and some dilution of the brand equity of the current name because the new product is totally different from the current products. Some of this problem can be mitigated if the company launches the uncoated bubbles under a different name. Also, product differentiation such as color or shape change can be one of the solutions. The differentiation can make consumers and distributors not confused about high valued coated products. In others words, the uncoated bubble product cannot hurt brand equity of the current product.

The Secret Lives of Bees

The Missing Piece of the Puzzle Delis Lilies Kettering College Medical School of Arts The most obvious symbol of the Black Madonna in the writings of Sue Monk Kid represented a character of strength, endurance, stability, and a loving Mother. Many people ask themselves this question, â€Å"What is my true purpose in life? † Or â€Å"Who am I meant to be? † Most of the time they get an answer based on a religion, inspirational readings or thought. The Virgin Mary, the Black Madonna, is history's example of a mother.She is sensitive and firm, relatable and divine. The Black Madonna teaches Lily that she has mothers all around her, Rationale's protection, Mayo's caring, and Augustus love, Lily finds a mother in everyone around her, including herself. Sue Monk Kid begins her story with a character by the name of Lilly Ray, a fourteen old girl who lives with her abusive father, T-Ray Brown. Lily had the tragic experience of losing her mother at a young age. She never had the intimate relationship that comes with having a mother in your life.She never experienced the soft voice or embrace of a mothers loving arms, something she longed for all her life. Life has a funny way of eating us down the path we are destine to take, but at the same time, comforting us with situations that are unpleasant. The people that we meet on our Journey are people we are destined to meet. Rosalie, a black house keeper who lived in the south and worked for T-Ray, was one of the closes things Lily could call a mother figure in her life. Lily and Rosalie shared a common ground.The two loved each other and at the same time, longed for something deeper in their lives. Sue Monk Kid teaches us the importance of relationship and the power of female community. Lily longs for her mother and cherishes the few possession of her mother. She keeps a box of her mother's memories buried in the orchard. In the box, there are photos, a pair of white gloves, and a wooden picture of a black Ma ry with the words â€Å"Tiburon S. C. † on the back. Every time Lily feels alone or unhappy, she digs the box up. Sue Monk Kid demonstrates the significance of mothers to adequate human development.Everyone, regardless of circumstance or color, needs a mother. Lily's journey brings her to a place where transition and fate kisses face to face. Unfortunately, it also ends a relationship with her father whom she loved but didn't understand. The Black Madonna serves several functions in Sue Monk Kid writing. It symbolizes as a surrogate mother to Lily seeing this was the only image she could relate back to her mother. However, the real meaning and symbolization comes from Catholic Catechism. Catholics place high emphasis on Marry roles as the protector and intercessor.The Church holds the Blessed Virgins Mary, mother of Jesus Christ, in special regard. They feel a strong personal relationship to Mary as Lily did to Rosalie and the Bodyweight home. She is in a sense, mother to all . Just as Lilly turned to August for love and support, the Catholics turn to Marry Madonna for the name type of affection. The Black Madonna, through the teaching of August, gives Lily the strength and confidence to begin to change the way she thinks about her father's behavior. Sue Monk Kid captures the bravery of Lily's actions.In a time when slavery was still present and in its strongest form, Lily was able to gather strength from the Madonna and her circle of friends to make her passage way to wholeness and a new beginning. Many different faiths and religions view the icon ‘Mary Madonna' in different ways, but for Lily's life, it would be the life changing motivating factor to start her on a new road of healing and freedom. Lilly sees honey for sale with the same picture of a black Mary that her Mother had. She discovers that a women name August Bodyweight sells the honey and Lily travels with her friend Rosalie to the Bodyweight home.Lily meets the sisters, August, June, and May, who lives in this bright pink house. She was so nervous of the unknown; she began to lie to them about her past. It is human nature to hold onto to something from our past that brings us shame. We cling to the memories of the past; for it is there we can find peace and comfort. August is a black single woman who lives with her sisters and helps run her family business. She invites Lily and Rosalie to stay in the honey house. As time moves on, August develops a special bond with Lily becoming a surrogate mother to her.In each person's life, much of the Joy and sorrow revolves around attachments or affectionate relationships making them, breaking them, preparing for them, and adjusting to their loss by death. Among all of these bonds, are the special bonds – of a mother or father we cherish the most. Bonding does not refer to mutual affection between a baby and an adult, but to the phenomenon whereby adults become â€Å"Committed by a one-way flow of concern and affec tion to hillier for whom they have cared during the first months and years of life,† (hacker 20011). According to J.Robertson in his book, ‘A Baby in the Family Loving and being Loved,' individuals may have from three hundred to four hundred acquaintances in their lifetimes, but at any one time there are only a small number of persons to whom they are closely attached (Robertson, 1982, p. 53-54). He explains that much of the richness and beauty of life is derived from these close relationships which each person has with a small number of individuals such as, mother, father, brother, ester, husband, wife, son, daughter, and a small cadre of close friends (Robertson, 1982, p. 3-54). Attachment is crucial to the survival and development of human kind. August makes the most important statement Lily would ever receive about the black Mary and who she is; â€Å"Our Lady is not some magical being out there somewhere, like a fairy godmother. She's not in the statue in the parlo r. She's something inside you† (Kid, 288). It is at this point Lily discovers where her true strength comes from. She sees it inside of her. As this story unfolds, Lily is now able to make peace with the past and with her father.She understands the hurt she was feeling but never took the time to see that T-Ray was also dealing with his own daemons and hurt. It was the hate and bitter heart oft-Ray that drove Lily on her journey, but it's her destiny that leads her to a new hive of mothers, and falls in love with who she is inside.

Juicy Couture Advertising Analysis Essay

Typical high fashion advertisements consist of a beautiful female model, wearing the most expensive clothing, looking classy and elegant. Somewhere there is usually a toned gorgeous man looking at her in awe, also wearing incredibly fashionable clothing. These ads, however effective on the minds of the masses, are not the same approach the infamous Juicy Couture brand takes. Bought by all types of women, from mothers to teenage girls, everyone wants to be part of the Juicy phenomenon. Juicy Couture’s image isn’t the stereotypical wealthy, high fashion kind of depiction. They show a more mainstream glamour and luxurious wealth. Their bedazzled track suits and terrier crowned logo shows their abnormal high end fashion. However, the brand is still very fabulous and expensive being â€Å"Made in Glamorous USA† (â€Å"JuicyDeals†). The advertisements of Juicy Couture try to show this same kind of image. The usual Juicy advertisements are displays of a picturesque suspended girl universe, by reflecting a modern, girlish, avant-garde display with a whimsical kind of spirit (Brown et al). Interesting and bizarre, they never fail to catch the eyes of women and girls of every age and race. Juicy couture has a different and outrageous kind of style that never fails to tap into the needs and desires of girls all over. According to their ads, with Juicy couture women can be prominent, can dominate, and can definitely get anything they want. In 2009, Juicy ran an ad campaign titled â€Å"Do the Dont’s. † Each ad depicted models breaking the rules, being rebellious, and going against what is expected by society. One of the ads shows a women dressed in business-like attire, pale skin, and hair done up in a boy-like style. She is leaning against a man dressed in complete contrast to her. He’s tan and dressed in a more feminine fashion with long shaggy hair, a tulle skirt, and carrying a purse. He stands causally like a female with his hip cocked out to the side. In the background you see a pink mansion like house, with beautiful plants and magnificent windows. Above them it says â€Å"Do the Dont’s. † Below that in light blue, the phrase â€Å"You can always get what you want† is written in messy-like handwriting. The items being advertised is everything from clothes, purses, jewelry, and perfumes. The purse and the fur coat, the socks, and the black dress are all Juicy Couture. Below their feet is the unmistakable â€Å"Juicy Couture† logo. In big, bold, fancy lettering, outlined in white. The overall name for the campaign is a striking small simple phrase that catches the eyes and can hook audiences in. On the ad it’s in black block lettering, at the top of the picture in a small type of font. To say do what is unexpected of you is something Juicy already does however, for this campaign, they are saying if girls want to be a part of this fun, superficial, girly, unrealistic world, you have to be different. When the line first came out it was different kind of high fashion that no one had seen before. They then incorporated that into their whole theme of their ads by showing a more unrealistic view of the wealthy with a forward-thinking view of fashion The house is a girly fantasy, being that it is pink, but it also shows how the pair are probably rich, and the rest of the house is just as wonderfully exotic as the two in front of them. It’s like they are a part of this beautiful world that only a few are able to see and to be like those in the picture it is necessary to be just as unrealistic as them. â€Å"You can always get what you want† is the main concept of the advertisement. In a bright blue color and it look as if it was hastily written on top with a paint brush, it is the first thing to notice. The phrase is big, bright, and takes up most of the page making it truly stand out. The two phrases correspond with each other. If you â€Å"do the dont’s† â€Å"you can always get what you want. † Or â€Å"you can always get what you want† by doing the â€Å"dont’s. † The phrase implies that with juicy couture you can get whatever you want. The models in the background give the message even more of a meaning with how they look. They give off the air that they truly can and do have whatever they want. It is even written like the person who wrote it, didn’t care about what people think. Who wouldn’t want to have everything? Jib Fowles in an article wrote about how advertising use different types of appeals in advertising. Fowles says as a â€Å"need for dominance† and a â€Å"need for prominence† is one of the ways that advertisers pull people in. This advertisement feeds the desire for women â€Å"enjoy prestige and high social status† (65). Women aspire to control and want to be admired. These appeals are shown in just the catchphrase of the advertisement, never mind the photo behind them. Although the writing may be the first thing seen behind it is an abstract photo Juicy is famous for. The female model is in control, and strongly dominates the photo. Her direct gaze toward the camera is confrontational showing she is unafraid of power, her smirk saying she already knows she’s got it all. She stands in a firm yet casual pose showing she’s comfortable with her status, even though to some people it could be unsettling. She’s happy and at ease with her life and wouldn’t change a thing. These aspects make her more of a conformist which is opposite of what a women in fashion should look like. She causally has her arm on his shoulder further showing her dominance. He is like her pet, or maybe her play toy (Brown et al). She is prime example as to what Fowles says about prominence and dominance. This model obviously shows both with her strong contrast to her male counterpart emphasizes this fact even more. Dressed casually like a girl the male model’s chest is bare showing to the audience that he’s not trying to be a girl but he’s not afraid feminine side (Brown et al). They differences between our very strange couple also leads into the â€Å"Do the Dont’s† aspect of the campaign. A man dressing like a woman is definitely going against the grain. In most advertisements men are shown as the strong leader of the person who dominates, but here it is quite clear that he couldn’t care less about being in control or anything. He is perfectly happy with his life and how he is dresses. This isn’t what is expected of a man today, not in the least. The point of the ad is to sell the viewer not a single commodity but to convince the consumer that wearing their clothing will lead them to a new lifestyle (Fowles 62). The ads instruct them to do whatever it takes to get the glamorous life they want, doing the â€Å"dont’s† and â€Å"making a mess. † However, it also emphasizes the fact that Juicy Couture is â€Å"Doing the dont’s† with their actually clothing line. With outlandish fashion rules they are trying to get audiences to remember fashion doesn’t have rules, and Juicy took that idea to the next level with their own set of rules. Women don’t have to listen to the conventional rules about life or about what they wear. The ad plays on feminine desires to be better looking than everyone else, to be different and in control.

Effects of Video Games on Children Essay

Although video games can increase aggressive behavior, they can improve memory and logistical thinking, as well as teach perseverance. Over the course of the last few decades video games have been integrated into the lives of our children. Video games are very appealing to children of all ages, and even to some adults. There is a variety of video games out there, and they range from educational to very violent. Because of this diverse selection of video games, there is a wide range of positive and negative side effects that these games can have on children. Because a large percentage of our children’s time is spent playing video games, there has been a lot of research in recent years on the positive and negative effects these games have on them. â€Å"Among elementary and middle-school populations, girls play for an average of about 5. 5 hours/week and boys average 13 hours/week,† (Gentile, D. A. 2004). Teenagers also spend a time playing video games. According to Media Analysis Laboratory (1998),†Eighty percent of teens said they played at least occasionally and the average amount of time spent gaming for the sample was 5 hours per week† (para. 19). Video game play has become not only a leisurely pastime for children, but for families also. When parents are not involved in some of their game play the outcome can become a little scary. Children who play video games with their families have a more pro-social attitude compared to their counterparts who play alone. Children who are less social or somewhat anti-social tend to develop aggressive tendancies when spending long hours gaming alone especially when violent video games are involved. Video games have been shown to increase aggressive behavior in some children. Neubert, S. P. (2004) said, â€Å"Individuals high in hostility are more likely to become aggressive when exposed to violent video games. † â€Å"Games in which the only positive outcome is the violent demise of enemies reinforces anti-social behavior. Violent video games desensitize people to aggression,† (Neubert, S. P. , 2004). According to a study done by Douglas A. Gentile. References Media Analysis Laboratory (1998). Video game culture: Leisure and play preferences of B. C. teens. Retrieved from http://www. media-awareness. ca In-Text Citation 1. [Insert the paraphrased material] (Simon Fraser University, Burnaby B. C. , 1998). 2. The Media Analysis Laboratory (1998) website [Insert the paraphrased material]. 3. , â€Å"[Insert the quotation]† (para. 19).